It’s a self-imposed criteria – she can always find a mate,” Li says.
He says that the better educated a woman is, and the more economically well off, the higher the standards she will set.
Zhenai has 50 matchmaking centres in 37 cities across China, and Li says he expects the company to generate 1.5 billion yuan in revenue and 200 million yuan in net profit this year.
The more affordable “self-service” dating site is popular with those in their 20s, but he says there is a very definite trend that when women reach the age of 27 they opt for the more pricey matchmaking service.
offers two broad services: one is what Li calls a “self-service dating service” where members pay 400 yuan (US) a year to browse members’ profiles, chat and arrange dates; the other is a more exclusive offline, face-to-face matchmaking service that costs 4,000 yuan for six months.
The self-service platform allows members to send each other digital “winks”.
According to figures released recently by the Ministry of Civil Affairs, the “crude divorce rate” – which measures the number of separations for every 1,000 people in China – doubled in the decade through 2016 from 1.46 to three.
The number of couples who actually divorced last year rose 8.3 per cent from 2015 to 4.2 million – and the trend is expected to continue.