Orkut was a social networking website owned and operated by Google.
Orkut Büyükkökten, a Turkish software engineer, developed it as an independent project while working at Google.
On September 4, 2007, Orkut announced that user would be able to see an "Updates from your friends" box on the homepage, where it would be possible to obtain real-time updates when friends made changes to their profiles, photos and videos.
Moreover, in case someone wanted to keep some information on their profile private, Orkut added an opt-out button on the settings page.
Google stated the new Orkut was faster, simpler, and more customizable.
More particular features included video chat, promotions and easy navigation. User interface and workflow were also drastically changed.