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To find out what works best for your audience, we recommend you look up the top email clients for your list, and A/B test subject lines of different lengths.View and Target Subscriber Email Clients: Find a List's Top Email Clients Create an A/B Testing Campaign Our emoji picker is a fun and easy way to add some visual pizazz to your subject lines, particularly on mobile devices.Then we'll list related terms and phrases, and use a 5-star rating system to show you how each one performed.To use the subject line researcher, follow these steps.One is our free subject line researcher tool, which predicts how a word or phrase will perform.You can also use an A/B Testing campaign to see if different subject lines affect your open rates.Subject line researcher shows you the effectiveness of different keywords.

But for subscribers reading your campaigns on mobile devices, shorter may be better.

It needs to be a broad topic that you’re either crusading for or against.

You’re there to put down the naysayers or to reveal the truth. To strength relationships with those that agree, repelling everyone who don’t, and persuade those are on the fence to join your side.

A successful campaign starts with a subject line that grabs the attention of your subscribers.

Good subject lines are often personal or descriptive, and give the recipient a reason to check out your content.

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