Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.
The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.
Just ask Mark Brooks, who has worked in and around the industry for two decades.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.
Competition has grown along with the size of the industry.
For some reason, apps are more sharable in online dating.
You wouldn’t generally talk about Match, but on Tinder, you’d just show it around and talk about the experience.” How do these dating platforms grow?
While some online dating platforms fit neatly into niches, others cast a wide net for the hearts of every single person in America.
Take Tinder, the wildly popular dating app in which users “swipe right” to note interest in someone, or “swipe left” to reject them.