’ The silver bullet, you might say, is speed, this idea of speed.” The shareholders’ reports of the firms in the S&P 500 index of America’s biggest are littered with “speed”, “fast” and their synonyms, not to mention a goodly dollop of “disruption”.
The regular doubling of processing power known as “Moore’s Law” has provided decades of exponential growth in computing power.
Customers’ grumbles on Facebook are met with real-time tweaks to products.
Some firms are so fast that they can travel into the future: Amazon plans to do “anticipatory” shipping before orders are placed.
A CUSTOMER downloads an app from Apple every millisecond.
The firm sells 1,000 i Phones, i Pads or Macs every couple of minutes.