Online dating apps have been accused of fueling hook-up culture, and killing romance and even the dinner date, but their effects on society are deeper than originally thought. The rise of internet dating services could be behind stronger marriages, an increase in interracial partnerships, and more connections between people from way outside our social circles, according to a new study by economics professors Josue Ortega at the University of Essex and Philipp Hergovich at the University of Vienna in Austria.
Today, more than one-third of marriages begin online.
With the popularity of sites like e Harmony, match.com, OKcupid and literally thousands of similar others, the stigma of online dating has diminished considerably in the last decade.
More and more of us insist on outsourcing our love-lives to spreadsheets and algorithms.
At the two biggest subscription-based sites in the U.
S., ( a month) and e Harmony ( a month), users can save by signing on for, say, a six-month bundle ( per month and per month, respectively).
Now, as we open our dating pool to strangers, the pool of potential mates has become more diverse, and the online dating world is “benefitting exponentially,” said dating coach Meredith Golden.
“We don’t always fall in love with our clone so a wider dating net, be it outside of race and ethnicity or tapping into a large LGBTQ pool creates happy unions,” she said.
And many of them pay a hefty sum for that chance to meet their perfect match.
Those unions could also lead to a more harmonious society, the study from Ortega and Hergovich found.
The researchers created more than 10,000 simulations of randomly generated societies and added social connections to them.
Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them.
If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.