As most videos were shot outside of the US, the crew surrounding the videos was small, consisting only of Tourso, the director of photography and producer, as well as Beyoncé and her stylist, make-up artist and security.
By the time of post-production, the songwriting process began to converge with the content of the visuals and Beyoncé would watch unedited footage to fit the music to them.
In mid-2013, a relatively unknown artist Boots, signed a publishing deal with Jay-Z's Roc Nation.
In an interview for Pitchfork after the album's release, Boots was coy when answering questions about how Beyoncé discovered his demo or of his work previous to the project, only confirming his signing.
The record sold 617,000 copies in the US, and 828,773 copies worldwide in its first three days of availability, becoming the fastest-selling album in the history of the i Tunes Store up to that point.
It was reissued in November 2014 as part of a platinum edition, along with an extended play of new songs.
While working on "Flawless", Beyoncé was reminded of her loss on television competition Star Search as a child, which she saw as a defining moment in her career, and believed that the competition had taught her how to embrace imperfection in the future.
It was also carried into how the visuals were created, with the videos for "Drunk in Love", "Yoncé", "No Angel", "XO" and "Blue" shot without prior preparation, as the singer found enjoyment in the spontaneity of the filming locations and in resisting the urge to perfect them.
Several videos were intended to demonstrate the album's central theme of "finding the beauty in imperfection".s songs are accompanied by non-linear short films that illustrate the musical concepts conceived during production.Its dark, intimate subject material includes feminist themes of sex, monogamous love, and relationship issues, inspired by Beyoncé's desire to assert her full creative freedom.The album's initial recording began in New York, where Beyoncé invited producers and songwriters to live with her for a month.During extensive touring the following year, the album changed as she conceived of creating a visual accompaniment to its songs and resumed recording sessions with electronic producer and rock musician Boots.