Kasell was running Chicago’s Fair Teens Club for a local department store when she discovered Novak, and helped groom her for a modeling career and a 0 scholarship to the Patricia Stevens Professional Academy.This led to her going to California to demonstrate refrigerators as “Miss Deepfreeze.”The studio contoured her figure by encouraging her to purge 15 pounds.Then they changed her hair, dyeing it three shades of blond at once.Columbia Pictures’ house designer Jean Louis was brought in to remake her wardrobe.“People used to say, ‘I’m going to beat Harry,’” Sidney recalls.
When Cohn came in, however, the imperious Soulé seated him at the back, near the kitchen.
He ran Columbia Pictures as if it were a family business, and in a way it was, because he had wrangled control from his brother Jack, who was back on the East Coast in New York.
By the mid-1930s, Cohn had nurtured Columbia from a low-rent, B-movie studio on Hollywood’s “Poverty Row,” a block off Sunset, into a major Hollywood film studio.
She was Columbia’s resident sex goddess in the 1940s, but she had a bad habit of getting married.
Her first husband was a 40-year-old car salesman named Edward C.